Shopify Reports and Report Pundit: Side-by-Side Guide

Let’s understand the capabilities of both native Shopify reports and features you can access in Report Pundit app.

For the best ecommerce merchants, success isn’t just about selling products—it’s about understanding your business inside and out. Every click, view, and purchase tells a story, but deciphering that story requires the right tools. 


Imagine you’ve launched your Shopify store, poured your heart and soul into your products, and now it’s time to track your progress. Shopify’s built-in reporting features are a convenient starting point, offering a snapshot of your store’s performance. But as your business grows and your ambitions soar, you might find yourself craving deeper insights, greater customization, and more advanced analytics.


That’s where Report Pundit steps in. With its array of customization options, integration capabilities, and advanced reporting functionalities, Report Pundit has become integral to merchants seeking a deeper understanding of their Shopify store’s performance.


In this blog, we embark on a journey to compare and contrast Shopify Standard Reports with Report Pundit, uncovering the strengths, weaknesses, and hidden gems of each. Whether you’re a seasoned entrepreneur or a fledgling store owner, this comparison should give you a comprehensive idea about both tools and their features.


Without further ado, let’s understand the capabilities of both Shopify’s built-in reporting features and the Report Pundit app. 


Features Shopify Report Pundit
Availability Available on all Shopify plans, with advanced features available on higher-tier plans. Available to all Shopify stores; offers a free plan for stores with fewer than 999 orders, with paid plans starting from $9/month.
Customization Limited customization options; advanced customization available on higher-tier plans. Extensive customization options with a Report Designer that allows for customization of the reports by summarizing, column grouping, and custom currency sign set on the reports.
Pre-Made Reports Provides default Shopify-built reports for various aspects of store performance. Offers a wide range of pre-made reports for sales, inventory, taxes, orders, etc. with more than 300 fields in all report types.
Data Access and Fields Access to data fields is based on Shopify plan, with some limitations on data granularity. Instant access to more than 1,000 fields from your store, allowing for in-depth data analysis with different report types.
Integration with Third-Party Apps No direct integration options for reporting. Integrates with third-party apps for marketing, finances, fulfillment, etc., enhancing report usefulness and customization.
Export Options & Automate Reports Basic export options available. (CSV) Advanced export options, including Excel, CSV, Text, and PDF. Also offers the ability to send automated reports via email, FTP, Google Sheets, Google Drive, BigQuery and Power BI.
Visual Charts and Dashboards Basic visual representation options are available, no option to customize. Offers the ability to build cohort tables, visual charts, and dashboards for better data visualization in the Google sheets. Customization options are available.
User Support Standard Shopify support channels. Live chat & Email support available, with the team assisting in building custom reports and solving specific reporting needs.
Multi-store Reporting Not directly supported, requires separate management for each store account. Supports unified reporting for stores across different languages and regions, making it ideal for businesses operating multiple Shopify stores.
Report Types Finances, Orders, Inventory, Behavior, Sales, and more, depending on the subscription plan. Sales Reports, Products, Inventory, Taxes, Orders, Payouts, Transactions, Fulfillment, Cart Attributes, POS, Customers, third-party applications, and many more custom report types.
Integration with Sales Channels Reports can be filtered by channel, such as POS, online store, etc. Ability to integrate and analyze data from various sales channels and third-party platforms.
Custom Fields and Logic Limited to predefined fields and logic. Users can apply their own logic to create custom fields for more custom reporting depending on their business needs, like custom fields from third party apps
Pricing Included with Shopify subscription. Free plan available; paid plans start from $9/month & custom plans available depending on features and store size.


In the dynamic ecommerce landscape, where every click counts and every insight matters, the choice between Shopify’s standard reports and Report Pundit can shape the trajectory of your business. While Shopify’s built-in reports provide a solid foundation, Report Pundit offers a host of insights that can propel your ecommerce business to new heights.


By leveraging Report Pundit, you’re not just crunching numbers – you’re gaining deep insights, uncovering trends, and thoroughly understanding your store’s performance. From advanced customization options to seamless integration with third-party apps, Report Pundit empowers you to turn data into actionable insights that fuel your Shopify success.


So, as you navigate the complex world of ecommerce analytics, remember this: the choice isn’t just between two reporting tools; it’s a decision that could redefine how you understand, strategize, and thrive in the competitive world of online retail.


Choose wisely, embrace the power of data, and let Report Pundit be your trusted companion on the journey to ecommerce excellence. Your Shopify store’s success story awaits – are you ready to write the next chapter?

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