UTM Report
 Report

There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.

UTM Report

UTM Campaign

Marketing campaign associated with the URL.

UTM Source

Origin of visitor traffic. Ex: Facebook ad, website, etc.

UTM Term

Keywords used in both organic, paid search and ad campaigns.

UTM Medium

Channel used by visitors to access the campaign URL. Ex: CPC ad, email, social site, etc.

UTM Content

Campaign ad content that is tracked for click count.

Referring Site

The website or platform containing UTM link to redirect users.

Landing Site

Indicates the page where users landed after clicking the campaign URL.

Order Date

Date when the order was placed.

Total Sales

The final sales amount used to calculate the commission.

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Benefits

Refine Campaign Strategies

Refine Campaign Strategies

Analyze UTM data to refine campaign strategies, such as ad copy, creative content, or targeting
Know Customer Preferences

Know Customer Preferences

By understanding which links customers click most often, you can gain valuable insights into their preferences, enabling you to modify the future campaigns to meet their needs.
Track Traffic Source

Track Traffic Source

UTM parameters allow you to pinpoint which traffic sources (e.g., social media, email, paid ads) drive the most sales.

Related Reports

Sales by UTM Campaign

A UTM report designed to attribute total sales generated by each campaign, along with details on the referring platforms and landing page.

Sales by UTM Medium

A UTM report designed to attribute total sales generated from various marketing mediums, along with details on the referring platforms and landing page information.

Customer Journey

The Customer Journey Report in Report Pundit provides a detailed view of each customer's path to purchase, capturing data from every session and login source leading up to the final order. By pulling data directly from Shopify, Report Pundit creates organized, insightful reports of each order and customer journey.

Sales by UTM Source

A report to allocate total sales value based on UTM sources tied to landing pages, highlighting the referring sites that contributed to those conversions.

Sales by Referring Site

An ideal report for analyzing traffic from referring sites, including customer landing site, email, UTM parameters used, and total sales generated.

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