Sales by UTM Medium Report
A UTM report designed to attribute total sales generated from various marketing mediums, along with details on the referring platforms and landing page information.
UTM Medium
Channel used by visitors to access the campaign URL. Ex: CPC ad, email, social site, etc.
Referring Site
The website or platform containing UTM link to redirect users.
Landing Site
Indicates the page where users landed after clicking the campaign URL.
Total Sales
The final sales amount used to calculate the commission.
Benefits
Marketing Attribution
Platform Attribution
Landing Page Performance
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Customer Journey
The Customer Journey Report in Report Pundit provides a detailed view of each customer's path to purchase, capturing data from every session and login source leading up to the final order. By pulling data directly from Shopify, Report Pundit creates organized, insightful reports of each order and customer journey.
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