Customer Journey
 Report

The Customer Journey Report in Report Pundit provides a detailed view of each customer's path to purchase, capturing data from every session and login source leading up to the final order. By pulling data directly from Shopify, Report Pundit creates organized, insightful reports of each order and customer journey.

Customer Journey

Customer Name

Name of the customer as registered in Shopify.

Total Spend

The total amount spent by a customer during the monitored period.

Order Count

No. of orders placed in a specific state/country during a specific time period.

1x Buyers

Value of a new customer’s first order.

2x Buyers

Combined value of the customer’s first and second orders.

3x plus Buyers

Combined value of three or more orders placed by a customer.

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Benefits

Track customer journey

Track customer journey

Track each step of the customer journey to understand user behavior and identify key touchpoints that drive conversions.
Marketing Strategy Management

Marketing Strategy Management

Gain visibility into which sources and campaigns contribute most effectively to final sales, allowing managing marketing strategies.
Assess Customer Pathway

Assess Customer Pathway

By analyzing customer pathways, manage the shopping experience to better meet customer needs.

Related Reports

UTM Report

There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.

Sales by UTM Medium

A UTM report designed to attribute total sales generated from various marketing mediums, along with details on the referring platforms and landing page information.

Sales by UTM Campaign

A UTM report designed to attribute total sales generated by each campaign, along with details on the referring platforms and landing page.

Sales by UTM Source

A report to allocate total sales value based on UTM sources tied to landing pages, highlighting the referring sites that contributed to those conversions.

Sales by Referring Site

An ideal report for analyzing traffic from referring sites, including customer landing site, email, UTM parameters used, and total sales generated.

Build and automate your Shopify Reporting

Unlock the full potential of your Shopify store with Report Pundit. Gain access to over 2000 data fields, automate reports, and make data-backed decisions to grow your business.

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