Channel Performance
 Report

A performance analysis report of marketing channels, providing a complete funnel view from total store sessions to the revenue generated by each channel from GA4.

Channel Performance

Session Default Channel Group

The channels by which users arrived at your site/app when they initiated new sessions

Sessions

A session in Google Analytics is a group of user interactions within a time frame

Engaged Sessions

Engaged sessions are sessions where users interact meaningfully, lasting over 10 seconds or triggering events.

Add to Cart

Add to cart allows shoppers to store products they wish to purchase in a digital cart

Checkouts

Checkouts records the purchase and sales data

Conversions

Conversions are key events taken by a user

Total Revenue

Equates to gross sales - discounts - returns + taxes + duties + shipping charges + fees

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Benefits

Customer Journey Mapping

Customer Journey Mapping

Complete understanding of the customer journey, from store sessions to revenue, enabling better evaluation of each marketing channels.
Maximize ROI

Maximize ROI

Identifies high-performing channels, allowing businesses to allocate resources more efficiently and maximize ROI.
Measure Marketing Success

Measure Marketing Success

Informed decision-making by providing detailed insights into which marketing channels drive the most conversions and revenue.

Related Reports

Daily Visitor Metrics

A report that taps into GA4 metrics to provide insights into daily website traffic, tracking total visitors, session duration, bounce rate, and engagement for performance analysis.

Attribution Metrics

This report uses GA4 metrics to track the contribution of various marketing channels to conversions, providing insights into which channels drive the most sales and customer engagement.

Campaign Performance

This report leverages GA4 metrics to provide insights into campaign effectiveness, including impressions, clicks, conversions, and revenue.

Product Conversion

This report uses GA4 metrics to analyze product performance, tracking views, add-to-carts, and conversions, helping businesses optimize product listings and improve sales funnel efficiency.

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