Shopify Sales by Billing Location Report

The greater your reach, the better it is for your eCommerce business. But are you aware of your sales performance in each location? Do you know which states, provinces, or countries are helping you to generate more profit? Understanding your domestic and international sales performance is crucial to ensure your business runs smoothly. 

‍

Sales by Billing Location report records a transaction’s location using the customer’s billing address, with each state/province and country considered a ‘Location’ for your convenience. This report offers the insights you need to manage your store successfully, no matter the number of locations. 

Why Use the Sales by Billing Location Report?

Imagine you run a Shopify store selling tech accessories in multiple states, including the U.S. and even internationally. Your sales have grown over the past two years, but you’re unsure what’s driving that growth. Without knowing the market, it’s hard to take smart business actions.

To grow your business effectively, you need to understand:

Identifying Best-Selling Products in Different Locations

• Consumer Preferences Vary by Region - A product that sells exceptionally well in one state or country might not perform the same in another. Thus, provides insights on sales patterns in each location. 
• Local Preferences – Buying habits differ by region, and tailoring your product offerings to match local demand can boost sales. With this report, you can identify regional bestsellers and focus on meeting specific market needs.
•  High-sales Periods by State or Country – This helps in understanding when sales increase or decrease in each location ensuring you have the right inventory at the right time. One of the key advantages of Sales Reports is the ability to filter and customize data to meet your business needs. With filtering options, like filtering by date range, product category, discount code usage, payment methods, and others. ‍
• Sales by Billing Location Report is what you need to boost your business awareness across domestic and international borders.

Data Fields in the Sales by Billing Location Report

The standard fields in this report are:

• Billing Country: Name of the country in the order’s billing address 
• Billing Province: Name of the province in the order’s billing address
• Order Count: No. of orders placed in a specific state/country during a time 
• Gross Sales: Gross sales amount of a region. Calculated as Product Price x* Ordered Quantity
• Discounts: Discounts on orders by location
• Refunds: Refunds are issued for orders by location
• Net Sales: A billing location’s net sales amount during the selected time range
• Taxes: Total taxes collected at each billing location. Includes Shopify-specific ones like shipping taxes
• Shipping: Amount collected to ship products from a location‍
• Total Sales: Total revenue by location. Includes taxes, shipping, discounts and refunds