Shopify Sales by Channel Report

By selling your products across multiple channels, you reach out to a larger number of customers and significantly increase your sales. With multiple sales methods, you let customers reach your business the way they want. This convenience improves brand loyalty and trust. But it means nothing to your risk management if you’re unaware of each channel’s performance.

The Sales by Channel report is the tool you need to understand the value of every sales avenue. By analyzing this report’s data, you learn each sales channel’s performance. You can even pinpoint the one that’s doing the most for your business and learn why.

‍How the Shopify Sales by Channel Report Works

The Sales by Channel report from Report Pundit provides valuable insights into the performance of your various sales channels. It presents data on key channels such as Online Store, Draft Order, Mobile, Third-party referred order, and POS.

With this report, you can gain a comprehensive understanding of your net sales breakdown, including important factors like gross sales, tax amounts, shipping costs, and order details for each sale made.

Why Sales Channel Data Matters

Understanding how well your sales channels are performing is essential for maximizing revenue and optimizing your business strategy. When you expand your operations to include methods like POS systems or mobile apps, you may face challenges in understanding the effectiveness of these channels.

Without a clear view of how each channel is performing, it becomes difficult to analyze sales data effectively. This is where the Sales by Channel report from Report Pundit can make a significant difference.

Key Insights

By utilizing this report, merchants can easily analyze data for each sales channel, including online stores, POS systems, and mobile apps. Here are some key insights you can expect to gain:

• Channel Performance: Identify which sales channels are generating the most sales and allocate your resources accordingly.
• Customer Behavior: Analyze why customers prefer one channel over another, allowing you to enhance their experience and manage your marketing campaigns accordingly.
• Sales breakdown of channels: Discover which channels perform best on each aspect of your channel, when it comes to discount and returns incurred, tax rebate leading to understanding where the channels are doing well and needs improvement.

Data Fields in the Sales by Channel Report

The standard fields in this report are:

• Sales Channel: Channel through which the customer placed an order. Examples include POS, Web, Third Party, Phone, etc.
• Orders: Number of orders placed in a channel over a selected time period
• Gross Sales: Gross sales amount per channel. Calculated as Product Price * Ordered Quantity
• Discounts: Discounts given per channel. Sometimes discounts are channel-specific to entice customers into placing an order via that sales method 

Example: Offering 10% discount for mobile app orders to boost its sales

• Refunds: Refunds issued by channel
• Net Sales: Net sales of various channels over a selected time frame. Calculated as Net Sales = Gross Sales - Discount - Refunds
• Taxes: Total taxes collected for each Shopify order by sales channel
• Shipping: Fees collected to ship orders per sales channel. For POS orders, it’s typically none. Merchants may offer free shipping for other channels too
• Total Sales: Total sales amount including taxes, shipping, discount and refunds made by sales channel

Customizing the Report

If you're looking for a way to add more fields and make your analysis more comprehensive, you can use Report Pundit for further customization of the report, you can:

1. Add readily available data fields
2. Fetch custom data fields from your store data

If all of this sounds like too much to handle, you can rely on our experts. Just let us know about the report you're trying to achieve.