Shopify Never Sold Products Report

Some Shopify store products just don’t find favor with customers despite your best efforts. They take up precious inventory space that could be used to stock fast-selling items. 

Worse is that unsold products can go undetected, silently draining the resources. The one way to bring them out from hiding-  Never Sold Products report.

This report lists unsold products within your specified date range. It’s vital data for a merchant to decide if such items are worth selling. 

Go deeper into your Shopify sales by analyzing this report. Get clues into your target audience’s preferences. Leverage alternative growth opportunities by understanding what’s not selling. Gives you insight into your business strategies that could be holding those products back.

Why You Should Use Never Sold Products Report-

The Never Sold Products report can help:

• Reveal products not sold during a specified date range
• Avoid restocking unsold items
• Guide price adjustments for slow-moving products
• Better understand your target market  

How the Never Sold Products Report Works

The Never Sold Products Report helps merchants identify products that haven’t sold within a specific period. It provides clear insights to optimize inventory management, adjust marketing strategies, and boost sales.

How It Works

Merchants generate this report to see a list of products that haven’t sold recently or over a longer timeframe. The report includes product names, SKUs, and the duration of inactivity. With this data, merchants can quickly spot slow-moving inventory and take action to improve sales and stock management.

Key Benefits:- 

• Spot Unsold Products
  
  The report pinpoints products that haven’t generated sales. Merchants can use this information to decide whether to continue selling them, adjust prices, or improve marketing efforts.

• Avoid Unnecessary Restocking
  Merchants prevent wasted inventory space and costs by avoiding restocking items that don’t sell well. Instead, they can focus on replenishing top-performing products.

• Move Slow-Moving Stock Faster
  With the report’s insights, merchants can offer discounts, bundle products, or remove them from their catalog. These actions help clear out stagnant inventory and free up resources for better-selling items.

• Understand Market Demand
  The report reveals buying trends and customer preferences, allowing merchants to fine-tune their marketing and product strategies. They can introduce new items, shift focus to profitable products, or adjust targeting for better results.
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• ‍Real-World Use
  A packaging supplies merchant, for example, can use this report to identify low-performing items, discontinue slow sellers, and restock only based on demand. By acting on these insights, they can optimize stock levels, reduce financial waste, and improve overall sales performance.

Data Fields in the Never Sold Products Report

The standard fields in this report are:

• Product Title: Name of unsold product

• Variant Title: Name of product variant (Variant is a version of the product differing by attributes like color, size, aging, etc.)

• Stock Keeping Unit (SKU): Unique code assigned to a product unit. Helps track stock and unit location

• Product Price: The listed price of the product. May differ by variant

• Total Unit Sold: Number of units sold during selected date range 

Note: The Total Unit Sold is 0 when the report is initially created. Selecting a wider date range may increase this value.
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