Sales by UTM Medium
 Report

A UTM report designed to attribute total sales generated from various marketing mediums, along with details on the referring platforms and landing page information.

Sales by UTM Medium

UTM Medium

Channel used by visitors to access the campaign URL. Ex: CPC ad, email, social site, etc.

Referring Site

The website or platform containing UTM link to redirect users.

Landing Site

Indicates the page where users landed after clicking the campaign URL.

Total Sales

The final sales amount used to calculate the commission.

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Benefits

Marketing Attribution

Marketing Attribution

Provides insight into how different marketing mediums contribute to total sales.
Platform Attribution

Platform Attribution

Offers insights into which platforms drive the most traffic and conversions.
Landing Page Performance

Landing Page Performance

Analyzes the performance of landing pages tied to UTM campaigns.

Customer Journey

The Customer Journey Report in Report Pundit provides a detailed view of each customer's path to purchase, capturing data from every session and login source leading up to the final order. By pulling data directly from Shopify, Report Pundit creates organized, insightful reports of each order and customer journey.

Sales by Referring Site

An ideal report for analyzing traffic from referring sites, including customer landing site, email, UTM parameters used, and total sales generated.

Sales by UTM Campaign

A UTM report designed to attribute total sales generated by each campaign, along with details on the referring platforms and landing page.

UTM Report

There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.

Sales by UTM Source

A report to allocate total sales value based on UTM sources tied to landing pages, highlighting the referring sites that contributed to those conversions.

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