Sales by Referring Site
Report

An ideal report for analyzing traffic from referring sites, including customer landing site, email, UTM parameters used, and total sales generated.

Referring Site

The website or platform containing UTM link to redirect users.

Landing Site

Indicates the page where users landed after clicking the campaign URL.

Email

The email address of the customer

UTM Campaign

Marketing campaign associated with the URL.

UTM Source

Origin of visitor traffic. Ex: Facebook ad, website, etc.

UTM Term

Keywords used in both organic, paid search and ad campaigns.

UTM Medium

Channel used by visitors to access the campaign URL. Ex: CPC ad, email, social site, etc.

UTM Content

Campaign ad content that is tracked for click count.

Total Sales

The final sales amount used to calculate the commission.

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Benefits

Track Referral Conversions

Tracks traffic from referring sites, helping businesses understand which sources are driving the most visitors and conversions.

Customer Journey Data

Details on landing pages and UTM parameters, offering a complete view of the customers path from referral to purchase.

UTM Attribution

Allocates total sales value to UTM sources.

Sales by UTM Campaign

A UTM report designed to attribute total sales generated by each campaign, along with details on the referring platforms and landing page.

Sales by UTM Medium

A UTM report designed to attribute total sales generated from various marketing mediums, along with details on the referring platforms and landing page information.

Customer Journey

The Customer Journey Report in Report Pundit provides a detailed view of each customer's path to purchase, capturing data from every session and login source leading up to the final order. By pulling data directly from Shopify, Report Pundit creates organized, insightful reports of each order and customer journey.

UTM Report

There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.

Sales by UTM Source

A report to allocate total sales value based on UTM sources tied to landing pages, highlighting the referring sites that contributed to those conversions.

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Sales by Referring Site Report