Product Conversion
 Report

This report uses GA4 metrics to analyze product performance, tracking views, add-to-carts, and conversions, helping businesses optimize product listings and improve sales funnel efficiency.

Product Conversion

Item Name

Refers to the specific title of a sold product

Item Variant

Refers to a specific version of a product, differing by attributes like size, color, or material.

Sessions

A session in Google Analytics is a group of user interactions within a time frame

Item Viewed

How many times a product page is accessed by users

Items added to cart

The number of items added to a shopping cart

Items Checked Out

The number of items in the customer's shopping cart when the customer initiated the checkout process

Items Purchased

The total number of times an item was purchased

Item Revenue

The total revenue from items only, excluding tax and shipping. Item revenue = price x quantity

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Benefits

Spot Product Performance

Spot Product Performance

Detailed data on product views, add-to-carts, and conversions will help identify high and low-performing products.
Monitor Sales Funnel

Monitor Sales Funnel

Helps in the sales funnel by pinpointing where customers drop off and with adjustments to improve conversion rates.
Drive Higher Sales

Drive Higher Sales

Refine product listings, pricing, and promotions based on conversion data to drive higher sales and revenue.

Related Reports

Daily Visitor Metrics

A report that taps into GA4 metrics to provide insights into daily website traffic, tracking total visitors, session duration, bounce rate, and engagement for performance analysis.

Campaign Performance

This report leverages GA4 metrics to provide insights into campaign effectiveness, including impressions, clicks, conversions, and revenue.

Attribution Metrics

This report uses GA4 metrics to track the contribution of various marketing channels to conversions, providing insights into which channels drive the most sales and customer engagement.

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