Campaign Performance
 Report

This report leverages GA4 metrics to provide insights into campaign effectiveness, including impressions, clicks, conversions, and revenue.

Campaign Performance

Session Default Channel Group

The channels by which users arrived at your site/app when they initiated new sessions

Session Campaign Name

The campaign that started a new session

Sessions

A session in Google Analytics is a group of user interactions within a time frame

Advertiser Ad Clicks

Records the number of times a user clicks on an ad

Checkouts

Checkouts records the purchase and sales data

Transactions

Transactions are created for every order that results in an exchange of money.

Total Revenue

Equates to gross sales - discounts - returns + taxes + duties + shipping charges + fees

Advertiser Ad Cost

Amount paid to advertise on on Ad platforms

Return on Ad Spend

Measures the revenue generated for every dollar spent on ads. Total Revenue from Ads / Total Ad Spend

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Benefits

View Key Metrics

View Key Metrics

Provides a clear view of key performance metrics like impressions, clicks, and conversions, helping overall campaign success.
Campaigns by Effectiveness

Campaigns by Effectiveness

Identifies the most effective campaigns, and refines their marketing efforts for better returns on investment.
Track Campaign Revenue

Track Campaign Revenue

Tracks revenue generated from each campaign, offering actionable insights to allocate marketing budgets efficiently.

Related Reports

Daily Visitor Metrics

A report that taps into GA4 metrics to provide insights into daily website traffic, tracking total visitors, session duration, bounce rate, and engagement for performance analysis.

Attribution Metrics

This report uses GA4 metrics to track the contribution of various marketing channels to conversions, providing insights into which channels drive the most sales and customer engagement.

Product Conversion

This report uses GA4 metrics to analyze product performance, tracking views, add-to-carts, and conversions, helping businesses optimize product listings and improve sales funnel efficiency.

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