Attribution Metrics
 Report

This report uses GA4 metrics to track the contribution of various marketing channels to conversions, providing insights into which channels drive the most sales and customer engagement.

Attribution Metrics

Campaign Name

The name of a marketing campaign sending users to your property

Source

The source of referrals to your property.

Sessions

A session in Google Analytics is a group of user interactions within a time frame

Advertiser Ad Impressions

Advertiser ad impressions track the total number of times an ad is shown to users

Total Revenue

Equates to gross sales - discounts - returns + taxes + duties + shipping charges + fees

Return on Ad Spend

Measures the revenue generated for every dollar spent on ads. Total Revenue from Ads / Total Ad Spend

Advertiser Ad Cost

Amount paid to advertise on on Ad platforms

Conversions

Conversions are key events taken by a user

Advertiser Ad Clicks

Records the number of times a user clicks on an ad

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Benefits

Marketing Channel Effectiveness

Marketing Channel Effectiveness

Identifies which marketing channels contribute most to conversions.
Optimize Marketing Spend

Optimize Marketing Spend

Enables efficient marketing spend by allocating budgets to channels with the highest return on investment.
Monitor Customer Engagement

Monitor Customer Engagement

Tracks customer engagement across channels, enabling more effective marketing strategies and campaign planning.

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Daily Visitor Metrics

A report that taps into GA4 metrics to provide insights into daily website traffic, tracking total visitors, session duration, bounce rate, and engagement for performance analysis.

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