11 Simple Tips to Boost Your Shopify Conversion Rates

You’ve aced your promotional campaigns, drawing in more visitors to your Shopify store than ever before. But your revenue isn’t going up significantly. Why? Because, contrary to popular belief, more website visitors don't always translate to more sales. The real game-changer? Conversions. It's all about how many visitors actually turn into customers and generate sales.

There’s a handy metric to track that change - Conversion Rate. The higher its value, the greater your revenue. It also means your Return on Investments (ROI), like ad spend for customer acquisition and retention, is high. That’s why the most successful Shopify merchants keep a close eye on this metric.

Formula to calculate Conversion Rate

Conversion Rate (%) = (Total Conversions / Total No. of Visitors) x100

The average conversion rate for eCommerce is about 3.4%. This varies by industry and scale of business, among other factors. Whether you’re at that figure or not, there’s always room for improvement. Let’s take a look at the many ways you can increase your conversion rates to build a solid revenue stream, gain loyal customers, and grow your Shopify business.

Ways to Optimize your Conversion Rates

Here are some proven methods to improve conversion rates for your Shopify store:

1. KISS your Sales Funnel

KISS stands for Keep It Short and Simple. Online buyers want to search for their desired product and complete the purchase in a matter of seconds. Should they find your Shopify store website/app hard to navigate, they’ll leave without converting.

The KISS approach ensures your visitors have a smooth customer journey. If they can reach their desired product easily, they’re more likely to buy it, pushing up your conversion rates. Cross selling and upselling via recommendations and ads can enhance this process.

2. Check your Conversion Goals

Yes, more is merrier when it comes to conversions. That doesn’t mean setting unrealistic conversion rate targets - you’ll only waste resources. You might even lose your existing customers chasing new ones.

Decide what conversion means to you - is it purchases, newsletter sign-ups, ad clicks, or something else? Then, set realistic conversion targets for your Shopify store based on your industry, market conditions, budget, etc. Check past performance to understand what conversion rates you’ve managed to reach before. Regularly tracking these figures for insights can help you drive up conversion rates.

3. Know Your Customers by Heart

Understanding your customers is crucial to building a successful Shopify business. Speak directly to them and ask questions like why they chose your product, what features they loved, and if they had any issues while buying. This will help you gain insights into their pain points.

Then, create business strategies that can address those pain points as conveniently as possible. Don’t forget to stay updated with customer metrics and changing market trends as consistency is key in keeping up with your buyers.

4. Make Store Visitors Stay Longer

People tend to casually browse shopping websites, engaging in a virtual window shopping session from time to time. The longer that session, the more likely they’ll find something to buy. With over 42% of online shoppers spending over 7 hours a day for the cause, there’s a vast ocean of opportunity to increase your conversion rates.

Ensure your store is set up to increase visitor sessions with quick load time, attractive pages, intuitive user interface (UI), and trendy products with accurate descriptions and appealing images.

5. Build Confidence with Social Proof

Reviews and ratings by current customers is the word-of-mouth marketing of the eCommerce world. They provide social proof of customer experience, pushing visitors to purchase a product they’re on the fence about due to lack of brand trust and confidence. The push could be strong enough to increase conversion rates by 270%! And the importance of social proof is highlighted in the fact that 92% of consumers are hesitant to buy a product that has no reviews.

6. Include Offers and Discounts

Everyone loves paying less than full price for a product. Use that to your advantage to boost conversion rates. Better still, personalize your offers/discount coupons with deep customer insights and targeted messaging. It’s a surefire way to get your store’s newcomers to convert.

The good news is, lower discount rates are enough for loyal customers to convert, meaning you increase brand revenue, trust, and loyalty along with conversion rates without reducing profitability. Cutting shipping costs, preferably to zero, is another great option to improve conversions.

7. Get Your Technicals Right

How would you feel if a link promises to take you to a Shopify store with your desired product, only to find it broken or landing you somewhere else? You’d lose confidence in that store, right? That’s one way technical issues can lower your conversion rates.

Other technical issues that affect your conversion rates are slow page load times, payment issues, difficulty in adding and removing products from carts, and non-responsive UI elements, to name a few. Regularly auditing your website and links in ads, email, etc. for such issues and correcting them quickly can help in improving your conversion rates.

8. Give Abandoned Carts a Push

Online store visitors can abandon carts for a number of reasons. That doesn’t mean they’ve refused to buy from you altogether. These are people you can target with reminder emails, urging them to complete their purchase. Such emails have a 41.18% open rate, a good sign if you’re looking to improve conversion rates.

9. Chat with Your Visitors

Online shoppers rely on live chat and phone support to solve their doubts as physical contact with a product is not possible. If they don’t get a satisfying response, it can affect your conversion rates.

Ensure you have a live chat feature, preferably with a combination of humans and chatbots to answer visitor doubts. Remember, the faster you solve visitor issues, the greater the chances they’ll convert.

10. A/B Test Your Assets

Product description, images, website layout, and many other things can affect how visitors perceive your brand, affecting conversion rates. Optimize these by trying out variations to see which version works best for you.

For example, you could list a product with one set of images for a week, gather customer data to check for conversions, and repeat with a different set of images for another week. Comparing the conversion numbers can show you which set of images to go ahead with.

11. Promote your Popular Traffic Channel

Your visitors can arrive at your website via search, social media, third-party websites, ads, mobile app, or another channel. Check to see which of those is bringing in the highest number of visitors. Learn why it’s performing well and use that knowledge to attract more visitors through those channels via targeted promotional campaigns. The higher traffic is likely to translate to higher conversions.

Summing Up

A successful Shopify business is built one sale at a time. Increasing conversion rates means multiplying your sales figures, skyrocketing revenue and profitability. Follow the measures mentioned above to turn visitors into customers, bringing in the sales necessary for growing your Shopify store.

Data by Report Pundit

To figure out your conversion rates, it’s important to monitor multiple data metrics like the number of visitors through a channel, number of products sold during a certain period, etc. Report Pundit can collect, categorize, and display that data comprehensively, offering key insights into various aspects of your Shopify business, with accurate reports delivered when, where, and how you want them.

It’s time to embrace Report Pundit and transform your Shopify reporting!

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