Shopify UTM Report

There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites, and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store. 

The problem? You have to collect a lot of meaningful UTM data for insightful analysis of your campaign performance. However, there’s a simple solution - the Report Pundit UTM Report. 

This report includes fields like UTM Campaign, Source, Term, Medium, and Content with additional metrics like Referring Site, Landing Site, Order Date, and Total Sales. Through this data, merchants can gain valuable insights into campaign effectiveness and ROI. 

Take a detailed look at the UTM report to understand how it pinpoints crucial campaign metrics and campaign effectiveness concerning sales and orders. Analyze insights that can transform your promotional campaigns into powerful customer magnets. 

How the UTM Report Works

The UTM report captures crucial data from appended UTM tags. You gain valuable insights from that data campaign effectiveness, channel attribution, keyword performance, referral traffic, landing page optimization, budget sufficiency, and overall ROI.

Creating and using UTM parameters can be a complex task. But, we’ve made it fairly simple to use this report. Let’s understand it with an example:

If you wanted to understand what attracted your buyers to your online store, where they are coming from, and other similar information. 

Learning about UTM parameters, You can add multiple tags to your marketing assets like websites, social pages, PPC ads, etc. That’s where you hit a roadblock - and imagine you do not have the right tool to track sales and orders. And that’s where Report Pundit comes in.

Analyzing the report, You can:

• Measure UTM metrics accurately

UTM data are separated into columns based on parameters. You can even see which campaign it was all from. Thanks to how categorically the data is displayed, merchants can track and analyze the performance of their organic as well as paid ad campaigns with ease.  

• Identify the best-performing campaign assets

With UTM Medium and Source data, you understand that more visitors arrived via organic search than the store’s social media pages. 

• Make data-driven campaign adjustments 

Armed with UTM data insights, your focus is on organic search marketing with the primary keyword, with other related terms. This is how the report helps campaigns become effective: through data-driven optimization. 

• Allocate budget correctly

Marketing on a limited budget is no problem, thanks to this report. UTM data can tell which platform, content, term, etc., works best for a merchant, which lets you allocate more money to search ads by accurately recording their higher sales volume and allocating budgets for campaigns to gain valuable ROI.

• Revamp marketing strategy

Safe in the knowledge that the UTM report could capture relevant data, you can plan to start a discount campaign for your store for underperforming sales campaigns. That’s the power of lining up UTM parameter data with additional details, a highlight of this report’s capabilities.

• Calculate campaign ROI

This report simplifies the campaign evaluation for your store By analyzing Order date and Total Sales data, you can determine the ROI for each channel, leading to optimized campaign efforts on each campaign,  putting an end to campaigns with poor returns.Now, you know what customers want from your store and how they approach it. You have the UTM report helping with deep insights into customer behavior and campaign success. This factor will make the report your lighthouse, revealing a path to scale his Shopify store with lower risk. 

Data Fields in the UTM Report

The standard fields in this report are:

• UTM Campaign: Marketing campaign associated with the URL
• UTM Source: Origin of visitor traffic. Ex: Facebook ad, website, etc.
• UTM Term: Keywords used in both organic, paid search and ad campaigns 
• UTM Medium: Channel used by visitors to access the campaign URL. Ex: CPC ad, email, social site, etc.
• UTM Content: Campaign ad content that is tracked for click count
• Referring Site: The website or platform containing a UTM link to redirect users
• Landing Site: Indicates the page where users landed after clicking the campaign URL
• Order Date: The date when campaign-led visitor placed the order

Total Sales: Total revenue generated from sales due to the campaign